Kiddie Couture

With the children’s fashion industry booming and taking off as fast as it has over the last few years, it is no surprise to me that many designer labels are trying to get a piece of the action too. Remembering back a few years before this rise in a more high-end sense of children’s style, companies like Target and JC Penny’s had the edge in this huge market. Now, any brand that is found in most adult stores can also be linked with a collection of children’s clothing now too. The part that is truly surprising is the couture lines of children’s clothing with almost the same price tag. Companies like Armani Junior, Baby Dior, D & G Junior and Tommy Hilfiger for Kids are springing up everywhere and faster than we can even make these tiny consumers. With fashion forward advertising and runway shows costing into the millions, we know this industry has taken a turn. John Galliano who has always been linked to Dior, has even signed on to create a children’s clothing line to be revealed in the winter of ’08 for Diesel Clothing. It has brought so much buzz to the fashion world and I am sure we are to see many more big names jumping on the bandwagon soon. I browsed through numerous sites on the Internet and was taken back even by the amount of time and money used to make these elaborate web pages. The fun in this is to be able watch and be inspired by other fashion designers who have a love for art that is wearable and especially designing clothing for the little fashion conscious ones who have no voice of their own. With so many designers deciding to take on this industry, the only way we can move is forward now. We can watch the progression from the stereotypical ideas of what kids should wear to what couldn’t they wear. It has been such a mundane industry until now and the new question to ask is what’s next, and when can I buy it?